Social Media Optimization - 10 Things to Keep in Mind

Speaking of social media optimization (SMO), it basically dictates which content performs best on a particular channel. The process is directed towards enhancing your content in order to derive better engagement, conversions and increasing followers. While optimizing social media posts, it is important to look into competitor strategy, performance analysis, audience expectation and so much more.

What is Influencer Marketing?

Nowadays marketing trends are completely changed and influencer marketing is one of the game changing trends in the industry.

How to make money with Instagram?

Money is a basic necessity of everyone. If you want to survive in this world then the money is all you need. Nowadays social media applications like Instagram also help you out in making money.

How to grow your business using Facebook ?

Do own a business – you must have a section on social media marketing in your business plan.

How to get verified on Instagram?

Instagram is one of the most trending social media applications in industry. People are following the latest influencers and bloggers on this application.

How to become an influencer?

To become an influencer nowadays is not an easy thing. It requires dedication, hard work, energy and your time. It’s not something you can achieve overnight. An influencer is a person who has a huge number of fan following on social accounts and people are actually influenced by him or her. Influencers have a special place in our society. As people approach them and ask about their opinions. These opinions matter a lot.

What are the Benefits of Building a Brand?

Branding is frequently the deciding factor in consumer purchasing decisions. Branding gives your company an identity. Branding distinguishes you from your competitors in a crowded market. Branding makes your company memorable.

How to Differentiate Your Brand with a Content Marketing Strategy

With so many similar brands jostling for space, it becomes necessary to create a unique brand experience or your target market.

Power of Internal Linking in SEO - Ultimate Guide

Internal linking is an effective SEO strategy that involves connecting pages on your own website. Internal links, as opposed to external links, which point from other websites to your own, assist search engines in understanding the structure of your website and the relationships between different pages.

Drive Website Traffic Beyond SEO

With the huge number of visitors searching for their required brands online, brand managers use their creative minds to design websites to appeal to their audience.

The Website SEO checklist all web developers must consider

As businesses use the online route to reach out to their audience, the need for website developers increases manifold.

10 Simple Basic SEO Rules - (Quick Start Guide to SEO)

SEO (search engine optimization) is a practice to increase organic traffic and make your content rank higher in search results. Google dominates the search engine space with over 90% market share. SEO focuses on optimizing the content with a goal of deriving more visitors and leading to more conversions.

Ultimate Guide to Beginner's Competitors Keyword Research

Competitor keyword research is the process of analyzing the keywords and phrases that your competitors are ranking for in search engine results pages (SERPs).

Tips to improve the SEO of your WordPress website

Ultimate Beginner's Guide to Ecommerce SEO

For any online business, the practice of ecommerce SEO is indispensable. In simple terms, the implementation requires some behind the scenes for people to increase their organic rankings. The process generates more traffic from portals like Google, Yahoo, Bing and more.

Ways to Optimize Your Google My Business Listing

Earlier, we had to search our phone books to call up the local businesses and place an order.

Video Marketing is the future of content marketing

The competitive marketspace has seen brands jostling for space. Marketers are trying to find out newer techniques to reach out to their audience. Content has been a critical way to enthuse a feeling of thought leadership in the audience's minds. Using infographics and engaging in formal discussions has been a traditional way by which brands try to improve their outreach. We are now seeing a shift in focus toward enticing videos across the renowned brands. Mark Zuckerberg himself feels that the future of Instagram and Facebook is in videos. The fast-paced digital world makes people make a shift towards viewing more videos.

Reasons you should shift from image to video marketing

Brands have been trying newer strategies to woo their audience for a long time.

Video marketing | The only guide you'll ever need

As brands jostle for mindshare among the audience, marketers resort to newer techniques to draw more prospective customers.

Considering the Customer's Journey when designing your website