For any e-commerce website, search engine optimization (SEO) is imperative for success. In fact, the importance for e-commerce SEO is derived by the audience. Statistics suggest that 37.5% of e-commerce web traffic comes directly from organic search. Though the user search intent may vary; it could be commercial, informational, navigational and transactional.
The e-commerce sales have skyrocketed from $ 1.3 trillion to a whopping 5.7 trillion in only eight years (2014-2022). By 2026, statista is predicting sales of $ 8 trillion. And therefore, it’s time to up your website optimization approach to reach a massive audience.
Here’s how you can master e-commerce SEO and get more traffic on your website.
A gist of e-commerce SEO:
For any online business, the practice of ecommerce SEO is indispensable. In simple terms, the implementation requires some behind the scenes for people to increase their organic rankings. The process generates more traffic from portals like Google, Yahoo, Bing and more.
In conclusion, ecommerce SEO ensures that your online store gets more visibility on search engine results; stemming into more sales and visits.
Unlocking E-commerce SEO Success!
- On-point keyword research
Choosing the right keywords is a critical step of an e-commerce SEO strategy. The research process will ensure you target keywords that are easy to rank, with a high search volume and good conversion rates.
Some of the ways of obtaining result-driven keywords are using SEO tools like Uber Suggest, Google keyword planner, Ashref and more. Another fantastic way of getting this right is by doing a competitor analysis. Use their website for keyword analysis if they have ranked higher than you in search results.
Also not many know of this, Google search suggestions is a great channel of finding what people are actively searching for.
You can also go through one of our client’s case studies, how we helped them reach 100000 Dhs sales in a month with the help of organic search traffic, and how it keeps growing.
- Create a user-friendly website
Any e-commerce website architecture must look and deliver a good user experience. A good website can be created with only a few simple aspects.
- Make it visually appealing
- Keep it simple and scalable
- Deliver a good speed
- High relevant page URLs
- Ease of use
A user-friendly website is also about providing people with what they are looking for and keeping them engaged with the content.
- On-page SEO
Optimizing on-page SEO involves title tags, meta descriptions, H1s, internal links, images, content and more comes under the basic rules of SEO. Basically, on-page SEO covers everything you do on your website to improve your rankings. Google quickly identifies if the on-page SEO matches the user’s search intent. Although Google algorithm is always changing, Google prioritizes people-first content that delivers value and a good experience.
- Reduce thin-content
Google is all for long content. So, if your e-commerce website features product descriptions that are short and don’t reveal too much, Google does not have much to give in. Work your magic on with long in-depth product descriptions.
Not only does Google seem to inherently love long content but also garners more backlinks. Most certainly, those backlinks also help in ranking with SERPs.
- Focus on a link building strategy
Acquiring high-quality links from other websites to an e-commerce website is one of the most effective ways of improving SERP ranking. Point being, the more people link back to your site, the more Google notices you. Ideally, backlinks signal to search engines that your content is authoritative and valuable. Here are some of the ways to build backlinks.
- Press releases: Press releases are an effective way of enhancing branding and acquiring links to your site. Make your brand go viral with the power of the media. Once top-notch publications it will immensely help in soaring your online presence, gaining more traffic and improving search engine rankings.
- Guest blogging + Giveaways: Guest blogging is a popular way to acquire natural links. Submitting your content with a backlink of your e-commerce store can derive great social reach. However, before doing that it’s important to check the organic traffic of that website. Another smart thing to do is, run giveaways with influencers and gain high brand exposure.
- Broken link building: A broken link refers to a hyperlink which is directed towards a resource that does not exist anymore. The concept of broken link building defines finding broken links and getting in touch with webmasters with a resource to replace the link.
- Social Media Optimization
With some of the trending SEO strategies for e-commerce, social media optimization plays an important role. It is one of the effective ways of increasing revenue and growing sales. Social media optimization also helps in increasing engagement and visibility. Some of the ways of doing it is by constructing the bio and posts descriptions with relevant keywords. Also, using high-quality visuals and engaging with followers makes a great difference. Promoting any form of content- products or services on social media, is a great way of attracting organic traffic.
- Technical aspects
Meeting the technical requirements is an essential part of optimizing rankings. The technical aspects focus on ‘behind the scenes’ of the website and impacts Google’s ability to crawl, render and index your website majorly.
Also, the aspects of technical SEO, when done right, improve the user experience and increase the engagement. Although technical aspects include complex practices, some basic points to keep in mind are- optimizing the website speed, making a mobile-friendly site, including meta data on every page, optimizing images and including internal and external links throughout the website.
One Last Thought:
To sum it up, ecommerce SEO is indispensable to an online portal marketing plan. In order to drive more organic traffic, boost sales and build a brand authority, it is essential to optimize the website content, design and user experience. Although ecommerce SEO may feel challenging, it can be done effectively with the right techniques, expertise and experience.
However, it is important to note that SEO aint magical. Ranking high in search results takes a while. Therefore, it is important to consistently monitor performance. Get started by hiring an digital marketing agency.
